I think that there’s a popular misconception that the vast majority of Five owners are first time FS buyers with more money than sense, and are buying into the brand as they are hardcore patriotic Orange fanboys, rather than because the bikes are any good.
I picked up my 5 frame second hand, simply because it ticked the boxes, and it was a bit of a deal, if another branded frame of similar spec had popped up, I would have snapped it up just as quickly.
It is naive for people to judge both bike and owner, without getting to know either.
I don’t see the difference between a Five and any other bike, lets face it, it’s not that much more expensive than anything else around and at the end of the day it is just a mountain bike.
I am also yet to meet a middle aged IT director Five owner, driving an Audi A5.
I love mine, but with all the amazing bikes out there, there’s a small chance it’ll be my next bike too, unless I find nothing better after a few demos.