Plunging pound innit. If you’re an importer then you’ll be stiffed for the fall in the pound and will need to raise prices to compensate.
Also, it’s the start of a new model year. Everything is expensive once the old stock has been cleared…
Finally, this sport is seen as “aspirational” by lots of middle manager marketing people working at the major manufacturers (hello SRAM and Fox!). Aspirational pricing is seen as a fillip rather than a hindrance.
I plan on keeping my existing stuff for longer until such time as the pound recovers. Of course, having a colossal maniac in the White House means that the value of the dollar is about as predictable as a sugared up toddler’s temper over the next three and a bit years.
Likewise, if we do completely balls up Brexit then the prospect of tariffs may mean stuff becomes more expensive again.