I’d say about 8 years ago. That’s when it seemed to be on the lips of every smug consultant and, of course, those in normal jobs who want to sound like they mix with ‘players’ then used it ad infinitum.
Like when they started calling everything a ‘piece’. “Oh yah, I think we definitely need to reach out to Crispin on the due diligence piece”.
You mean “I need to call Crispin about the due diligence”…
You ****ing PRAT.
See also:
“Make the boat go faster”.
“Benefits and disbenefits”.
Etc.