If I was Alan I’d be worried, very worried. What a shambles his task turned out to be, for all concerned.
What’s he got to be worried about? The £250K is most likely covered by his fee for the programme and associated income, he gets loads of publicity and gets to massage his massive ‘Lord Sugar’ ego.
As for the candidates, if they were any good they’d still be doing what they are doing (they all claim to be ‘extremely successful’) rather than showing themselves up on TV. None of them can really sell in the context of understanding customer requirements and offering a solution, it’s just market trading, throw enough mud and some of it will stick type stuff. Just imagine day 1 with Lord Sugar and getting your IT equipment – “Good morning sir, welcome to Lord Sugar Ltd, here’s your new Viglen laptop and Amstrad emailer phone.”
It’s ‘reality’ TV entertainment (and in most parts, good at it), nothing more.