Specialized being naughty again?

It appears that Specialized may be involved in another copyright dispute after the Café Roubaix debacle.

Effective immediately we are retiring our ALIZE bike name and replacing it with NAZARÉ. This is just a name change – your beloved bike will remain exactly the same.

This change comes at the behest of a well known bike company. According to their lawyers the ALIZE name was too close to one of their trademarked bike names and, as such, we need to stop using it.

So long ALIZE and allez, allez NAZARÉ!

http://www.neilprydebikes.com/news/latest/allez-allez-nazare.html

When will they twig that these silly proceedings do more damage to their precious image/repuataion than having a bike out there with a similar name?

http://singletrackworld.com/forum/topic/specialized-at-it-again