Yes I am trying to do this. It’s a lot more complicated than you may think. If I pull the ads (all of them) we breach many contracts and lose lots of money – money that doesn’t line our pockets by any stretch of the imagination but in a very real sense keeps the website running. Singletrack is not a company that makes lots of profit. Last year our profit margin was around the 5% mark. Since 30% of our revenue comes from networked ads simply stopping them from appearing is something that would be financially very damaging for us. We need to get to the root of the problem and with that in mind I’ve been working my way through the individual networks, adding filters, more category blocks. As far as I can see all of our settings in all of our network ad accounts with Criteo, AOL, Microsoft, Google, Lijit, SwitchAdhub are all set to block everything from gambling, adult, health, downloads, games, financial, apps etc. With our Google account I’ve reached the maximum categories I can actually block. For some reason they only let you block a total of 50 categories and I’ve hit that limit and I’m now unblocking one to block another. It’s real needle/haystack stuff and I’ve been working on for several days now.
You should see a lot of Amazon ads at the moment. That’s because I’ve verified that these are not the source of the issue and so I’m temporarily replacing the ads served from networks with these as well as our own house ads to try and narrow down my search. Those ads pay us nothing unless they are clicked and someone buys something from Amazon. They are our lowest yield ads on our system and I try not to run them if I can help it.
So, please bear with me while I try and solve this (We are not being targeted – it’s a global ad network problem). I’m in touch with all our network providers and they are searching too. If it was easy to solve it would have been by now. This problem is a massive nightmare for everyone involved in advertising. Some arse out there is deliberately making this happen and it’s helping absolutely no one.
I think I can rule out Google Adsense now and I’ve already ruled out Criteo. I’m going to switch them back on now and turn off one of the others. Microsoft next.
I’m really sorry for the PITA that this is. I’m determined to fix it but please don’t give us a hard time because ads earn us money. That’s how it all works.