i think ST does a good job of portraying 'biking', at least biking/riding that >80% of us partake in.
i can't stand reading MBUK or the other one. they contradict themselves so ofetn in the same article it gets silly.
i also like to mish-mash formula of ST.
i like the fact they don't push particular riding styles and fill their pages with pics of 'freeriders' or 'downhillers' as so many mags seem to do (particularly bad here in germany).
it's funny comparing ST to one of the German offerings. the Germans concern themselves about weight, stiffness and exactly how many mm of travel they got from there forks (156mm out of a stated 160mm for some fox forks!!!!). ST concerns itself with riding and ultimately FUN.
the free online mag is ultimately lots of lads riding big bikes that isn't relevant to most of us. yes the pictures are pretty, but it seems to me they are more interested in the picture content than the textual. a sign of the times, perhaps?
i like the adventure articles in ST. i like the fact people ride bikes that aren't the newest offerings from the biggest manufacturers. yeah the grammar can be poor but compared to this forum it's pretty damn good.
i really should get the premier membership thing as i spend the equivalent on a single magazine whenever i see it at the station (12€ a pop).