I’m not an expert wheel builder or anything, but I’ve built a few wheels, and honestly it’s not that hard if you’re patient and careful, can read instructions, and don’t mind redoing stuff if you get it wrong the first time.
You need a spoke wrench, but that’s about £5. A truing stand is really nice to have, but at a pinch, an upside-down bike and cable ties will also be good enough. A nipple driver would also be nice but you can do without that as well if you don’t mind taking a bit longer.
Whether it’s economic though is another question. If you start to price in the value of your time then take it to an LBS. It will take them *much* less time than it will you.
EDIT: I bought a copy of Roger Musson’s book after a few indifferent wheels. Well worth it IMO.