The road bike range is hilarious, so many brands/models/spec options still but pricing is typically variable. Actually the MTB range is pretty similar.
I like how (at the minute) there’s a big old jump from ~1k for an Apex 1 London Road/Kaffenback straight up to ~£2k for a London Road with Rival 1, or a Pro Carbon with Force 22 (which isn’t such a terrible deal perhaps) but nothing in between.
Also interesting that they’ve not been able to lay their hands on anything Shimano flavoured below Ultegra Di2 (and no MTB parts).
If I had ~£3.5-5.5k specifically to spend on a Road bike with Shimano leccy shifting, there’s no way on earth I’d be shopping for a Planet X…
I’m strangely disinterested in their MTBs, I used to like perusing for a bargain HT, just can’t be arsed with them now…