If we count Cav and Froome as retired, Pidcock is likely the only current professional cyclist my parents can name. And certainly the only Brit.
I personally had never heard of Q36.5 until this autumn. And I now know they ride Scott bikes where previously I could not name a road team that rode that brand.
When he goes to the XC, he is one of the main threats, he gets talked about by the commentators even when he’s not on screen. When he’s starting way back, or he has a puncture, the other riders want to know where he is. I guess for Tom the ego stroking adds a few watts.
The same I imagine will happen being a team’s lead rider in a classic or monument.