So in return for annoying me, I give someone some money. That’s a great business plan, I think I’ll try it.
Try and reframe it in your head, is all I can say. Is STW worth the price of admission, if you buy a P? I think for most of us, it is
(I’m a mag subscriber btw, I didn’t pay for the site… Probably would though. It’s a trivial cost against my time!)
The danger is, all forums are the sum of the people on them… So if we lose enough members and traffic, then it’ll damage the forum. That’d be really sad for users and owners but also could mean it’d no longer be worth the price of a P, and simultaneously lose ad revenue.
And underlying that is the fact that the advertisers simply have no reason to care about that, they’re migrant hunters not farmers and don’t care if they kill the flock. It’s barely compatible with a forum’s business model, the only place the 2 come into contact is money. All in all it’s a pretty abusive relationship, I bet Mark etc enjoy it even less than you do but I hope it’s worth it.
Consider some of the alternatives, we’ve seen the way Bikemagic prostitute themselves to pay the bills, letting advertisers choose their content.
<edit- some people reckoned that was Pinkbike. But I’m pretty sure it was Bikemagic. So just for clarity, maybe it’s not 100% certain. But the point stands regardless, people elsewhere in the industry are selling their content not just their ad space>