It’s an odd one, arguably Pro cycling is like 90’s Premier league football still. It’s as good as it’s going to get, but it’s not the global behemoth it could be.
It’s got more commercial potential, for sure, but I don’t think WBD are the operator to realise that potential.
They won’t be giving it the big budget Sky Sports treatment that the footy or (presumably) golf get. They’ll continue on a shoestring with their clunky, lazy editing and patchy commentary and presenting.
Same probably applies to the DH, sadly.