New Sonder bikes: gravel, road and E

Sonder is a perennially popular brand with you lot so we thought we’d just slap up a quickie about its new Sedona gravel bike, Prima road bike and its …

By ben_haworth

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New Sonder bikes: gravel, road and E

Interesting timing in terms of the general market for bikes at the moment….

El Camino looks like a really useful evolution but their range is starting to spread at a time when a bit of focus on a smaller number of key products would really help keep the business lean

@footflaps – if my experience of Alpkit is typical, they’ll order three of each size, sell the standard sizes immediately then keep spamming a “sale” on the XXXS and XXXL sizes for the following year or so. 

Each model is designed and built in the UK

Really? Are we sure about that? Assembled maybe.

 if my experience of Alpkit is typical, they’ll order three of each size, sell the standard sizes immediately then keep spamming a “sale” on the XXXS and XXXL sizes for the following year or so.  

My experience of Sonder is that their stock levels are usually pretty good and “sales” beyond their pre-used demo bikes are pretty limited.  Obviously if they’re going to sell out of any sizes then it’s likely to be the more common Medium/Large varieties so will typically have the less common sizes if there is a sale going on.

I don’t see Sonder as doing anything different in this respect to any of the mainstream manufacturers and nothing like the Planet X approach.

I don’t understand, isn’t this just the copy off their website?  it’s not an article is it? …… I like Sonder/Alpkit as a brand and have two of their bikes, of which the prices seem to have risen steeply – I would wait as several times a year (at least)  they generally have 15% or more off prices – if you sign up to their mailing list “Espresso” you will generally get bombarded with their flash sales and sales incentives under various guises (sometimes an extra 10 – 15% off sale prices) such as warehouse clearance etc – it took me a while to realise this was their overall marketing strategy as per many other companies, that said they seem to induce almost cult like status amongst some who seem to have lost sight of the fact they are just buying ‘stuff’ from a commercial business, so their branding/marketing is pretty effective.