When I saw the ad for the oykel because I knew of their Scottish origins I thought ‘brilliant – a British manufacturer investing in domestic carbon production’.
Hmmm. I feel shamd.
An imported badged up number will never be for me. I think it will dilute his brand. I make furniture using native grown timbers. Even when I’m very busy I’m never going to make a fortune, but I really care about the provenance of the things I make and I believe that my customers do as well. Shand makes terrific steel frames and I can’t see there’s any reason for them to paint up generic frames except to generate revenue. That’s fine and totally his decision, but rightly or wrongly to my mind it diminishes his other work.