Does this allude to the frame being stiff as hell?
No it’s pretty comfy with a regular post, but I think the ergon is worth it as it’s not only comfier, but it helps smooth the pedal action on rougher ground too. We’re only the second company to offer it as standard spec I believe.
Where’s the money going in gravel and road bikes?
Drive and wheels mainly. The mid range has the equivalent of very high end carbon wheels and x0 transmission drive… But with a power meter in the crank too. In equivalent terms the aeris am would need to have our top end carbon wheels and x0 transmission, with everything else maxxed out. That would be high 5s, so £1750 maybe for a more complex frame, shock and fork, seems about right. Don’t underestimate how high spec that mid price model is. You’d not struggle to find big name bikes with lesser specs for many thousands more. Then you’d be right to question where does the money go…