Hi guys, I am one of the four brothers thats making this lock. Wish I could have responded earlier but I only just found this thread.
Couple of things – yes its like a dragons den pitch, thats because this video was created for a dragons den-ish competition in which we could have won £10,000 funding. We won.
Because of that we had to use what we had at the time, which were mainly design drawings, we did have proof of concept prototypes, but with a short deadline and time limit we opted for the animated style you see above. So this is not a demo reveal of the product by any means, that is coming.
I can see how you could assume its a wire, its not. Its a chain in a sheath.
I can’t give any specific details on price, chain strength etc as I don’t have them nailed down just yet, as soon as we do, we’ll have all the info on millerlock.com or facebook.com/millerlock it’ll likely be a hardened steel chain.
We’re currently testing what is likely to be our final prototype so look for videos on it soon that demonstrate the lock more clearly.
I’m aware that its not for everyone, its not meant to be, having tested the product in London we’ve been stopped by a large number of cyclists who, having seen it demonstrated are really interested in it.
ps
yeah, the ‘must have fashion accessory’ line is cheesy. But for the style of competition we were entering, it was appropriate.
If you’ve got any questions or anything feel free to sling me an email – themillerlock at geeeeeemail dot com