Mojo – no longer responsible for Fox

Rumour mill has it that Trek may be involved

@milky that’s very interesting info, always good to hear first hand and see the body language. Mojo have always given me good service although I have to say the price of Fox kit is such I don’t buy it unless it’s part of a bike / frame

The times i’ve used Mojo for servicing forks and shocks they have always been brilliant. Hope they don’t disappear 🙁

I hate Trek for the way they bought up, chewed up and spat out smaller more interesting companies bitd. Hope they’re not involved, wouldn’t be surprised if they were.

So do you think Trek will be involved in a “you can only get Fox suspension on Trek products” kind of way or do you think they will be selling Fox aftermarket like Specialised do with Ohlins.

How would that work? I know trek are big, but big enough to buy Fox?

Well, if Trek have offered them a lucrative OEM deal…..I really hope Trek don’t get their mitts on Fox. There will be a bazillion new standards within months if they do.

I suspect Mojo service arm is more than viable, they cost 20% more than most and are still booked up most of the time, opening up to other brands will only add to that.

How much of the business is there to handle distribution for fox though I don’t know – it doesn’t seem a massive place, I wonder if the bulk distribution is handled elsewhere.

If I was going to guess the reason I’d say Fox are cutting out the middle man and distributing themselves as they’ve just done in Germany.

Nasher’s not given us much to go on, but it could be Trek agitating with Fox over warranty repairs somehow?

Since they’d be professionally involved with Mojo in that regard.

If I was going to guess the reason I’d say Fox are cutting out the middle man and distributing themselves as they’ve just done in Germany.

Well, that seems the likely explanation then.

or do you think they will be selling Fox aftermarket like Specialised do with Ohlins.

That hasn’t been the case for well over a year now! Might be closer to 2… Ohlins is fair game for any independent to get hold of (if you don’t mind the piss poor margins, the hefty buy in, and dealing direct with Europe as there’s no UK distributor!).

Fox are bigger than just MTB stuff, I don’t see Trek buying fox just to have exclusive rights to fit their stuff on their bikes. Proprietary suspension stuff doesn’t have a great history, just ask Spesh and you’d be mad to buy Fox just to close 90% if it’s market, it just wouldn’t work.

“I did wonder if we might see some custom shocks and eventually forks from them.” watch this space…

Possibly not related, but a had a fox digital shock on back order from June. Eventually got word that a shipment was coming from Taiwan on a Friday in July – called a few days after, shipment did not arrive and they did not know why. This happened a few times – promised shipments not turning up. Eventually the pump turned up mid September. Talking to Fox, they said they had run out of many of their spares. Very odd behaviour by Fox not keeping their distributor informed.

Chainline – Member
“I did wonder if we might see some custom shocks and eventually forks from them.” watch this space…

This forum really needs a like button.

eventually forks from them

Paul mentioned a one piece CSU to me when we were talking about my CSU warranty.

Rumour mill has it that Trek may be involved

Can’t see how that would work.

Assuming that the bulk of Fox product in the UK is OEM, then sales would have been the icing on the cake for Mojo, majority of income would be servicing and warranty.. So, if Fox decide to take consumer sales in house, either direct or via shops, that’s not a huge task- office, storage, laptop.
But taking warranty, and presumably authorised service agent status away from Mojo requires either setting up their own centre and training up staff, a costly and time consuming exercise, servicing in Europe, or replacing Mojo with another established outfit eg TFT.

If I was going to guess the reason I’d say Fox are cutting out the middle man and distributing themselves as they’ve just done in Germany.

This. Fox suspension having been floated on the stock market a while ago means that investors all want more, especially with the purchase of Marzocchi, Raceface and easton. Better in Fox’s pocket than Mojo.

Also I don’t see TF as a goer, if it was then it would mean them dropping every other brand they service.

Weren’t Mojo on the verge of releasing a Dh fork years ago? It got canned cos’ Fox brought the 40 out IIRC? I had a Mojo damper cartridge in a Boxxer years ago and remember it being excellent. It wouldn’t be bad to see them do things like that again, they’re obviously capable of it.

I once bumped into the mojo fella at FOD, he was **** arrogant and rude.

Since I have fox stuff on my bike I’m chuffed fox are going elsewhere.

Weren’t Mojo on the verge of releasing a Dh fork years ago? It got canned cos’ Fox brought the 40 out IIRC? I had a Mojo damper cartridge in a Boxxer years ago and remember it being excellent. It wouldn’t be bad to see them do things like that again, they’re obviously capable of it.

Certainly seems like a good idea, Push make their own shock now, Vosprung are a TFT like service centre that make cool little tuning stuff. Rider like cool dampers and do-dah upgrades.

Yeah, I see Mojo going like PUSH to be honest – kicking out low volume British equivalents to the rather wonderful 11-6.

It’d be great to see TBH, we could ride bikes that are almost entirely made in the UK – save for the drivetrain, if Mojo pull it off.

Rider like cool dampers and do-dah upgrades.

This, love my ACS-3 kit, it’s like jewellery compared to the mass produced stuff… would love to try an 11-6.

I once bumped into the mojo fella at FOD, he was **** arrogant and rude.

I’ve met Chris P a few times out riding, and he’s always been golden last time was this summer on some sneaky Monmouth trails.

Also I don’t see TF as a goer, if it was then it would mean them dropping every other brand they service.

If you ring up TF to book something in, they’ve pretty much solidly got a 3 week wait as it is already… They need to up their game to cope with their current workload way before thinking of taking on something like end to end distribution, service and warranty for a brand like Fox too!

I once bumped into the mojo fella at FOD, he was **** arrogant and rude.

Since I have fox stuff on my bike I’m chuffed fox are going elsewhere.

That’s just Porter though… He’s always been a bit obnoxious. Nothing’s ever changed I don’t think, certainly it’s not like it’s news to Fox (who he’s been representing in the UK for well over 15yrs now iirc) or anyone else!

fancypants – Member
I once bumped into the mojo fella at FOD, he was **** arrogant and rude.

Was that Chris Porter? I met him at ‘Ard Rock, he’d clearly been speaking to people all day so was probably knackered! He was really nice and very approachable had loads of time for my daft questions so if it was him you met I had a totally different experience.

I once bumped into the mojo fella at FOD, he was **** arrogant and rude.

Since I have fox stuff on my bike I’m chuffed fox are going elsewhere.

Chris Porter?

I have to admit I’ve met him twice and neither time I left the experience thinking “isn’t he a nice chap” but I wouldn’t judge anyone on first (or second) impressions.

CP knows his onions and has strong opinions which he’s generally willing to share. However, I’ve found him willing to and seems to enjoy an intelligent discussion about them.

I can see how he can be taken the wrong way and I bet he’s well aware of that. He’s no ones fool, that’s for sure.

Certainly don’t think he deserves what’s happened, and even less so, the folks who work for him.

I had a Mojo damper cartridge in a Boxxer years ago and remember it being excellent

Think you might have the rose tinted specs on, that damper was pretty rubbish. Adjusting the rebound also changed the compression. Run too much damping and it felt gritty as they told me “the oil runs over a self-tapper we’ve got in there”. There wasn’t enough low speed damping even for skinny folk like me. Oh, and they blew up all the time!

I have a theory as to what will happen.

CP liquidates all Fox stock, sells shell of Mojo to Fox to become Fox UK.

CP still retains Mojo name. Carries on selling Geometrons and working closely with fox but developing his own line of suspension.

@legend, yeah you’re probably right! It’s been a few years!:D

Onzadog – Member
CP knows his onions and has strong opinions which he’s generally willing to share. However, I’ve found him willing to and seems to enjoy an intelligent discussion about them.
I can see how he can be taken the wrong way and I bet he’s well aware of that. He’s no ones fool, that’s for sure.
Certainly don’t think he deserves what’s happened, and even less so, the folks who work for him.

+1.

The lady on the phone at Mojo has the sexiest voice in the universe..

That would be Mel I believe and yes I agree!

Mel for the old school, all the new kids chat to Taya

i heard a rumour today that Trek were pissed at Mojo, threatened to not spec any Fox forks/shocks on bikes next year as a result unless Mojo was binned as the UK distributor and service agent.

Trek have form for this sort of bullying, buying up cool brands and eventually or deliberately binning them, Klein, Fisher, Bontrager etc, not to mention shitting on Greg Lemond because he called out Armstrong for doping and as a result ruining Greg lemond’s bike brand.

i think it’s shit for the guys at Mojo, i have dealt with them and always had good service and have spoken to CP a few times on the phone and he’s always been good to get advice from and helpful.

it wouldn’t surprise me to see Fox go to Madison as Fox have a development tie up with shimano and i’m sure Madison would love too get their hands on a saleable product unlike the DT forks they currently sell. That said the Winwave tie up via marzocchi also makes sense.

Well, people including Trek aren’t likely to get better service with Madison lol. I hope we get the details, maybe we can then look at boycotting or generally abusing Trek.

I heard rumour this was due to Isla bikes influencing Fox somehow due to their strong position in the OEM fork market.

Trek aren’t likely to get better service with Madison

not a bad conspiracy theory that one as Madison & Trek Uk are based next door to each other……

It would make sense for Fox to run their own UK /Europe distribution. They are certainly a big enough company to run it.

Well for those asking why Mojo are running stuff out at these prices, well nearly everything just sold itself with zero advertising and promotion, all it needs is some labels and postage chucking on and a big day for the courier over the next 2 days. Their bank account is able to pay off all their stock investment in under a week so they have cash or reduced debts for what comes next.