So from a marketing point of view.
They’ve got 1 million views and I’ve watched it twice.
I’m now aware of Hope Trial brakes which I didn’t know about before. I was a big fan of hope anyway though, so I don’t know how much that’s done for the brand.
Worse – it made me realise that road brakes are too rubbish for them to use. Those Di2 shifters are a bit big aren’t they!
Last time around it was a pinarello, this time a colnago – I thought both bikes were ugly, so it hasn’t done much for that.
GCN – I still don’t really know much about this company. I know I’ve ended up on their site a few times. I think I may have watched an obscure road race on a stream from them. Are they the ones that Frankie Andreu does the tdf reports on? Anyway their brand still feels a little anonymous to me. It looks corporate. Doesn’t shout cycling at all.
Only other brand I noticed was the WD-40 on Martyn’s helmet. I didn’t realise it had a place in bike maintenance, so maybe that jogged something in my head that I’ll notice in future workshops etc, if I see it again.
It also cemented Chris Akrigg as being my favourite youtube/vimeo video star 🙂 Hopefully this gives him a wider audience.
Anyway – just thinking out ‘loud. As I’m in marketing.