Marmite bike industry brands people either love or love to hate

Something I’ve noticed over time here and reading comments on the pink bicycle site. All companies have their fans and haters, but some stand out for seemingly having passionate factions of fans and haters who argue a lot about whether the brand or their latest product is great or crap.

I don’t consider myself a brand fan or hater, although there are some small brands I’d speak up for, and a few specific products I’d warn others against.

I have a few in mind, let’s see if STW thinks the same.

*controvesial*

Shimano.  Not repairable and not cross compatible half the time.  I have 104bcd shimano chainrings that do not fit on a 104 bcd shimano crank for example

I never buy shimano if I can avoid it

Planet X/On One – shysters and crooks.

Giant – after their warranty shenanigans?

Orange – Overpriced, mostly fugly.

Surly – pretending to be cool/alternate but part of one of the biggest bike companies in the world.

Cannondale
Some of the best bikes I’ve ridden
One of the worst bikes I’ve ridden so much I sold it and quit riding for 3years.

Love_-Hope!  UK made, repairable.

Santa Cruz – for many they are overpriced and very common; for many others they are the ultimate bikes – I think that is a great example of a Marmite bike brand.

i really like Specialized bikes and stuff. a bit like my old ford mondeo, they just work and keep on working.

and i really dislike orange bikes. for personal reasons.

Dislike: Spesh- had a pretty poor warranty experience with them so now wouldn’t touch any of their stuff.

like: Hope and Orange, might be a little more expensive than some of their competitors but the peace of mind that you’ll be looked after if something dies go wrong makes it worth it.

Santa Cruz – for many they are overpriced and very common; for many others they are the ultimate bikes – I think that is a great example of a Marmite bike brand.

Congratulations on getting the point, which it seems some others have not.

The question is about marmite brands, not about which brands you love or hate.

For example, AFAIK Hope has fans but doesn’t really have haters that think the product is crap and make disparaging comments on every thread/review about them. So it’s not a marmite brand. Unless of course you can explain otherwise.

Plenty of folk on the other site seem upset with 5Dev, based on one YouTubers experience or how the cranks look.

Any brand that makes expensive stuff, regardless of its function. Come to your own conclusions as to why that might be.

Oh christ yes Hope has its haters. Always has back to the Hope v Hayes days.

Spongy crap vs progressive blah blah blah.

Shimano are problematic but not what I’d call Marmite.

Now Manitou, let’s talk about Dorado’s…

Ok – superstar then.  Some folk love some hate.

You can’t really hate a giant bike, as they’re generally too good for that. But definitely some folk would dislike the company and never ever own one. Faceless corporate bike design, bland, conservative excellence.

OTOH if you’re not the type to have a bicycle form part of your identity, then you might love Giant – they have made some of the best performance / cost bikes of all time.

Plenty of folk hate SRAM. Some justified, others because 🤷

Sick?

Hope deffo have their haters. As do spesh, just because, well, spesh really….

Orange are a very marmite brand. Giant I see as the Ford of the bike world. Bikes could never seriously be called crap or hated. But some people will dislike them as they are deemed boring.

Never get the hatred for Shimano, shit just works, always has, always will.*

*never owned an E-Bike…

You can’t really hate a giant bike, as they’re generally too good for that.

Except when they rip off other designs.

MPH > Hope C2
Maestro > DW Link
Plus whatever else.

Never get the hatred for Shimano, shit just works, always has, always will.

Never had to rebuild a brake presumably?

Except when they rip off other designs.

All engineering is basically a variation on existing designs. The DW link and Giant Maestro are both variations on upper and lower control arm suspension that has been used in cars for many decades. All MTB hydraulic disk brake systems are variations on the same design that was used in cars and motorbikes for many decades.

Ellsworth. Loved by many, hated by people who aren’t off their heads on crack. 😉

In the ebike world, Haibike have a lot of fans, but they tend to have a ‘strong look’ that’s definitely Marmitey.

They’re definitely improving with later models though

Surly… just never understood them. Kooky for kooky’s sake. In reality heavy and ugly.

Intense: again, never understood what the appeal has been. All their bikes look terrible. Like the visual equivalent of one of those massive US trucks (F150 or similar.)

ParkTool – some people love, others hate. I think it depends on what product of theirs you buy to a degree but you’ll definitely get different answers if you ask people if they love or hate them.

I think the Marmite element of the OP means it’s not just a case of like/dislike it’s got to be love/hate..

and i really dislike orange bikes. for personal reasons.

Oh do tell Ton, we all love a good story….

I like my bikes to be a bit different so I really dislike boring brands like Cube, Giant etc

Hate is too much for a brand in this industry imo, there may be car or energy companies that get almost that reaction from me but no-one in the quality/ specialist bike world deserves it.

Love –

Jones bikes and Jeff Jones’s work. Some will hate it. It’s polarising because it’s so different and I love why it’s different. Original thinking that always seems right by me. Influential.

Peter Verdone’s projects. I guess he’s a brand in a way, certainly has a ‘tone of voice’.. Again, someone who thinks critically and originally even if I disagree with a number of his opinions.

Rene Herse. Another brand with strong opinions and claims, some I agree with and others I don’t, they (Jan Heine, mainly) do the work to earn those opinions though. Influential and appreciated.

Magura. Lots of people love their brakes. Lots of people hate them as they’re ‘plasticy’

Rapha would seem to be the definition of a marmite brand.

You either love the image or hate it. You either think they’re priced extortionately and a way for rich people to show off, or you think that quality costs and you’re happy to pay for it. You love wearing black and being a ninja on the road, or you hate it because all cyclists should look like road workers. You love tats and beards or think both should only be found on sailors in 19th century novels, and definitely not on women.

Some people love Hambini.

Many people think he’s a colossal bellend.

Moulton.

Yeti.  I’ve owned a couple and would have another.  Many people hate them and wouldn’t touch them with a barge pole.

Chris King – many (most?) think that they’re just expensive, blingy, tat that has no benefit over say, Hope.  Others consider them the epitome of things which move on bearings and wouldn’t consider using anything else.

Bikes I’ll never buy based on looks are Ibis, Pole, Haibike, Marin, and Cannondale, for other reasons Giant can do one.

Park tools are totally overpriced, their competitors all seem to be reasonably priced, similarly so.

I kinda like Hambini but also think he’s a colossal bellend.

Orange, Chris King fit the bill.

Moulton doesn’t as they are an obscure niche that almost noone loves or pays any attention to apart from a small group.

Rockshox… Perhaps reverbs specifically.

VW t5/6 van. Yes not a bike brand bet a very marmite bike accessory!

The thing with marmite is I can take it or leave it.

I don’t think I have any hate for any brand, but I’d shy away from Specialized, Giant and Trek just because of their ubiquity.

Another for Santa Cruz

Probable unfairly, I associate the brand with cycling becoming distastefully too much about the bike – expensive bikes – and less about adventure, friendship, journey, challenge and making do with what you’ve got. Whenever I see a SC in a car park I just think “there’s someone who’s trying to buy a bit of talent and will be a bit loud in the pub afterwards”. People who ‘get it’ don’t ride Santa Cruz.

I would argue that the more expensive something is, the more likely it will fit into this category. The are quite a few boutique bike/component makers who charge a massive premium for their products but with no obvious benefits over many other much cheaper options. Quite a few of these have already been mentioned.

Came here to post something about Ellsworth, glad someone beat me to it with some particularly gopping examples above. However… The Ellsworth Epiphany didn’t look quite so awkward and remains one of the nicest to ride xc orientated full suspension bikes that this rider has encountered, just for its handling balance and pedal feel. I have not ridden a similar bike made since that matches its technical climbing ability, though tbh it’s not like I’ve tried them all…

I’ve never understood the hate for SRAM. Everything of their’s that I’ve used has done the job, and is far better than what we used to put up with.

Moulton doesn’t as they are an obscure niche that almost noone loves or pays any attention to apart from a small group.

People who love Moultons REALLY love them. And people who don’t get them really deride them. That’s full on Marmite.

I’ve never understood the hate for SRAM.

Once you’ve binned a component because it was clearly not close to being ready for real world use, you’ll get it. Avoid their low end groupsets ‘till others have tested them out for you, and you’ll miss out on all the hate. There’s also the way they try and lock you in as a customer, while also ensuring their spares make them good money. But they’re far from alone in that, are they. Still, they’ve improved bikes along the way… it’s all about what you focus on… glass half full or glass half empty… half their “advances” have made mountain biking better, half have increased cost and hassle. Maybe.

Yea, never been a fan of Orange bikes. I think they are one of the most overpriced brands out there, not far of the likes of Santa Cruz. Just under £5k for the base spec Stage 6 EVO with SLX and WTB rims? Aye, dead on. But, it’s not hatred.