Lloyds Bank MTB Advert

What do we think of the new Lloyds advert aimed at kids bank accounts? Does the use of MTB or bikes in general rather than the standard sports like football, rugby (other mainstream sports are available) mean we are seeing a higher profile of the sport? Or was it just a marketing person who loves bikes?

I like the advert, gives me goosebumps. Most of you will probably already know but if not, Katy Curd was the stunt double in it and the MTB advisor, amazing where your passion can take you if you follow it.

Linky Link for Advert

MTB sells… bank accounts?