@Del has it.
The inertia in the bike industry is incredible.
Everything has to be compatible with everything else, look at where the gear hanger still is to this day, surely not the best position is it.
It may not be next year but at some point bike drivetrains will look completely different.
At that point if they look like this then this guy will be cashing in.
He might sell a few bikes in the interim.
This actually looks nicely resolved, and extra idlers are now mainstream on high pivot bikes.
The only question I’d have is where do I get a rear mech in 5 years time if things don’t work out…
If no one tried this stuff we’d still be riding what were effectively road bikes offroad like we were in the 90s.