JaGUar

I’ve enjoyed watching the Car Nerds and Nationalists losing their shit over the rebrand.

Oh Jag is supposed to the this or that, E-Types, MKIIs and big XJs… Of course, none of them have actually bought one in the last few decades…

Jag sales have been in freefall for years, Tata had all but given up on them. They’re not stupid, I assume they spent a lot of time and money working out what to do, if they think there’s a market for this new style of Jag, then good luck to them. Doesn’t appeal to me, but then the old ones didn’t either.

The daft thing is that the designers of the new cars have deliberately styled them with long bonnets because that’s what traditional Jags look like – one reason given for dropping the I Pace is that the nose is too short and un-Jaguar. No pleasing some folk!

Fair play to Jaguar, if they’d just launched the car (concept or not) nobody would have cared much but this strategy has got everyone talking about the brand – no such thing as bad publicity…

And yes, many people hate touchscreen controls, but look at all the Teslas you never see driving around…

I see a lot of Teslas, doesn’t alter the fact that all touchscreen interfaces in cars are, by their very nature, inherently dangerous! It’s illegal to use a touchscreen device in a car, like a smartphone, so explain to me just how car manufacturers are getting away with using dangerous technology in their products? A number of manufacturers have woken up to this and are returning to physical controls in vehicles.

Stuff Tesla and their shitty cars, I don’t have a problem with EV’s, I’m not in the market for one, I have a perfectly good car that I bought specifically because it has mostly physical controls, but, I’d consider one given the right circumstances. The new Citröen No8 appears to have physical controls, but the new EV version of the Puma has a chuffing great screen in the centre of the dash, and all the climate controls, along with everything else, seems to be set along the bottom of the screen, which is just so bloody stupid! It’s just not possible to safely adjust temperature, fan speed, etc, without taking your eyes off the road.
I have driven Citröen C4 Grand Picasso which has everything including the speedometer in the middle of the dash, and it’s all touchscreen. Great car to drive, but it’s too distracting trying to make adjustments.
Unless there’s a willing family member or passenger who can follow instructions…

Here’s a video https://youtu.be/MGh9Lf5oVwY?si=dwbroAvltAq0gPYw

the actual car looks much better

i think it would turn heads for sure, I quite like the boldness of it, never been a fan of Jag before!

It looks like a phallic toaster. Which could be good if you’re into that sort of thing.

It’s illegal to use a touchscreen device in a car, like a smartphone

I thought it was only illegal if the device is being held in the hand?

the actual car looks much better

But it won’t ever be an actual (ie, road-legal, driveable) car – it’s just a concept to show the direction they are heading with their styling.

Jag’s problem now is too much attention – including from folk who will fully be expecting the next production car to look like the concept …

Jag’s problem now is too much attention

Is there such a thing for a new brand launch?

A number of manufacturers have woken up to this and are returning to physical controls in vehicles.

Mostly the ones who made a massive cluster fudge out of it.

It’s also being (rushed) into the legislative and NCAP frameworks.

https://www.topgear.com/car-news/satire/just-kidding-says-jaguar

According to Top Gear magazine, Jaguar are now going with the Edinburgh defence.

Ouch – JLR whistleblower sacked. Not a great look for the business (I’m fully aware that the actual faults were on a vehicle from a different part of the JLR/TATA group – engineer still got black listed though).

https://www.bbc.co.uk/news/articles/c20nr3zdppjo

According to Top Gear magazine, Jaguar are now going with the Edinburgh defence.

Look at the URL structure on the link you posted up… 😉

Oh, how we miss sniffpetrol – they’d have had a rollicking time.

Sniff is still about, just he’s writing for evo and doing podcasts. And probably other stuff. His take on Jaguar was pretty level-headed, tbh.

misteralz

Sniff is still about, just he’s writing for evo and doing podcasts. And probably other stuff. His take on Jaguar was pretty level-headed, tbh.

Yep this was my post from a few weeks back that TBH was pretty much a summation of what he said

“The thing is what the hell do they do, it’s never been a big successful brand, early Jags offered plenty of performance and good looks as long as you didn’t look to closely at the fit & finish.
The XF & XE are both good looking cars but have never sold like they wished as more people bought 3 or 5 series BMW’s the F Type was always up against the 911.

The S type was retro “didn’t sell” the XF & XE modern “didn’t sell” so they are rolling the dice one last time IMO

Sadly they are a company that has never had deep pockets for “stuff” even when owned by big corps the money was never there.”