Id suggest staying away from Bridgedale.
I used to use them up until about 4 yrs ago, at which point they changed their weaving pattern (at least on the mid weight hiking socks I used), and now within 2mins of putting them on, they’ve shot down by foot and are somewhere around my toes in all my shoes or boots. Utter bobbins now.
I’ve started using Karrimor ones from MikeAshley’sAnArse and Trek and while they are nice and comfortable and stay up well, they shed pills everywhere so the bedroom carpet is a state in between hooverings, and so they probably wont last very long.
So other recommendations in this thread will be noted as I need some more for this summers walking season…