Helicoils are used because they are fast, easy, and cheap. They are not a permanent repair. One day, when you least want it to happen, the end of the wire on the helicoil will pick up on whatever you are trying to screw in to it and wind itself right out of that hole, and you get to start over. Take a look at the picture of the timesert, its no larger in OD than the helicoil, but the threads are timed (hence the name) to overlap, and form a sleeve, way stronger.
Timeserts are used on sparkplug threads, and anything else you care to name, especially if you are threading into ally or mag, and not just as a repair, but fitted from new. There are a couple more steps involved to fitting them, but the only tools required are a drill and a tap wrench (just like a helicoil). The kits and inserts are DEAR, so for a one off, sub it out.
Wurth part numbers:
http://www.wurth.co.uk/catalogue/pdfs/UK-CD_04_6019.pdf