Interesting, wonder if they’ve changed the instructions? Anyway, I’ve always kept maximum pressure on the squeezy bottle/syringe at all times and kept the pressure on while closing the bleed nipple. Works for me.
If you’ve got a slow leak through the seals, they’ll bleed up fine and be OK for a while, but once the fluid in the reservoir is depleted, they’ll start to need “pumped up” to work and then eventually just pull to the bars.
Mine have been great for years, but both have started to need bleeding every 5 minutes lately. New brakes for next season! (Actually, I’ll probably get new seals from Chain Reaction for tuppence and get another 5 years service out of them!).