cynic-al, I’m convinced that live in the a world full of idiocy, I’m quite sure that its real but I can never be too sure…
I do understand that if you have an opportunity its best to capitalize on it,
for example, if a number of people expressed an interest in ordering a Gore bike jacket, albeit mispriced, they are still interested in the product and it would be safe to consider them a “Target Market”.
Building up a loyal customer base and generating word-of-mouth promotion is key to any successful business.
If theBikechain we’re to email all the people who had tried to “order” a Gore jacket offering ether a discounted product or perhaps even better a Discount Voucher worth the RRP value of the Gore jacket?
Now stick with me on this the voucher could then be used to obtain say a maximum of up to 15% off per purchase until that RRP/Discount figure had been reached, make it valid for three months and you’d have a few folk who would probably consider spending at thebikechain rather than elsewhere and also they would tell their friends where they got it from, and so it goes?