GoPro Hero cam connecting to PC

I tried out my GoPro Hero camera thingy mabobble the other day and when I came to connect it to my PC (running xp sp3) the PC reported that it couldn’t properly install the hardware, the cam didn’t come with drivers and i can’t find any on the net. At the moment I’m just removing the SD card and use a multimedia reader to transfer to PC instead, does anyone know how to make the camera play nice with my PC without having to implement the multimedia reader?

Cheers!