The other really interesting phenomenon is how we all despise what Google, Facebook, Starbucks, Twitter, Apple, Amazon, etc are doing by not paying enough tax, but we still buy their products and services at ever increasing levels.
Just think how many more hospital beds, police officers, teachers, etc we could have if all these multinationals paid the same level of tax that you and I do. We know this but we still buy their products. If everyone in the UK boycotted Amazon for a week or probably even a day they would very swiftly change their company setup and pay more tax.