Go back in time 3000 years, and roadie frames had a horizontal top tube, this made it easy to measure, and everyone knew how to compare frames.
Then compact geometry was invented, and the ‘effective’ top tube concept came with it, to stop people getting confused*. And to allow people to carry on comparing frames, which, if this thread is anything to go by, is as popular today as it’s always been.
(*Which has clearly worked brilliantly)
(Reality has been simplified a bit to allow compression into a forum post)