how big is the mountain bike market in London?
when I ran Freeborn’s Esher store we picked up some business from London riders wanting a specialist mountain bike shop who had a large volume of high end bikes, frames, forks, components, tires and body armour, full face helmets, etc.
but most of our customers were from Surrey and Sussex, or further afield (many would drive several hours to buy a bike or frameset)
in central London where the shop I work for is based (part of a big chain with 48 stores)
we sell a reasonable amount of MTBs (we have 92 on the lower shop floor ranging from £300-£4000) out of a total shop floor count today of 192 bikes) but the commuting and road market is much larger in London, and that is where the real money is?