I’ve heard the 100k figure from somebody with connections to a few teams, and their take is how many bike companies can afford that, let alone justify it?
They could only think of 8 or 9 at most who could afford 100k, but can they justify it?
100k is a lot of money that could probably be spent on more effective marketing, and that’s before you consider the cost of actually running a team, especially when large parts of the bike industry are still struggling to make a profit. Ditch the whole WC circuit, and you’re probably going to save 300k+ for any reasonable team.