Clever logo… (well I thought so anyway)

Yep, entirely appropriate:

Durr!

But we still know what it is for

That’s only through previous knowledge though.
Who’s this and what do they do?

Graham – is there something wrong with that? Am I supposed to know that is comic sans ( I am guessing) and is supposed to mean its not serious? all I see is a nice clear typeface

I really think you guys grossly overestimate the importance of this stuff and grossly overestimate how many people see it as you do.

Or you under-estimate how effective it is TJ…

stumpy – but if the logo was simply the name of the company then you would know 100% of the names. So having fancy logos reduces recognition

That made me chortle and he has a very good point – in relation to 85% recognition of a logo
Beyond that I cant be bothered with this. I dont really see why companies spend so much money on this tbh.

It’s not called Comic for nothing

I wish people would stop this assumption that companies spend ££££££££££££s on a logo. They don’t – they spend it on a brand. The logo is just a component part of the brand.

Redux.

I really think you guys grossly overestimate the importance of this stuff and grossly overestimate how many people see it as you do

You’ve already admitted it means nothing to you. So you can’t really talk about its effectiveness, can you? There’s a whole threadful of people telling you about the subtleties of branding and you’re telling us we’re all wrong or deluded.

Ask me to evaluate a poem in Mandarin, and I won’t tell you it’s meaningless. I’ll tell you I can’t say either way because I don’t speak Mandarin…

Graham – is there something wrong with that? Am I supposed to know that is comic sans ( I am guessing) and is supposed to mean its not serious?

Yep. Humans find that choice of font very wrong for that letter as its bouncy handwritten-style implies levity, which obviously doesn’t fit the subject.

Surely even on your planet that would be a little incongruous?

Targeted at women in order to get them to associate the drink with a slim ‘fit’ body with an ‘ideally’ proportioned waist and chest.

Ho Tikh bo cho teng
Ho kianh bo cho peng

GrahamS

Yep. Humans find that choice of font very wrong for that letter as its bouncy handwritten-style implies levity, which obviously doesn’t fit the subject.

To some people who understand this hidden language / subliminal meaning. To many of us we are completely oblivious of this

Ask me to evaluate a poem in Mandarin, and I won’t tell you it’s meaningless. I’ll tell you I can’t say either way because I don’t speak Mandarin.

Thats my point FFS – this “language” you guys can all see is simply not there for many of us so like your mandarin poem it is meaningless to us. We don’t speak advertising / media / graphic design / marketing so do not get these “hidden” meanings

TJ you say this

I see a fancy font and I think – “winker”

so if you saw a nice clear font do you not have a preference for that?

so you do express preferences. for simple, no nonsense, clear branding.?

Dear god! That’s all i have to say on the matter

Jamie, I doff my hat to you.

😆

some peiople who understand this hidden language / subliminal meaning. to many of us wea re completely oblivious of this

No you’re not!

You’re comment on seeing Comic Sans, apparently for the first time ever, was “supposed to mean its not serious?” – you immediately picked up that it wasn’t a “serious” font.

We don’t speak advertising / media / graphic design / marketing so do not get these “hidden” meanings

I don’t speak any of that. I’m a programming geek with Aspergers-like tendencies and I still see that mysterious hidden meaning – mainly because most of it is neither hidden nor mysterious.

Thom – I have a wish for clear fonts that I can read

Graham – I pulled that from the context. Not from the look of the font. All i saw was a clear font that was easy to read

They will offer a full service, including providing pall-bearers.

Anything other than Helvetica is needless and wanton, flowery extravagance IMHO

You’re comment on seeing Comic Sans, apparently for the first time ever, was “supposed to mean its not serious?” – you immediately picked up that it wasn’t a “serious” font.

8)

this “language” you guys can all see is simply not there for many of us

Yep, but you are in the minority. Trust us when we tell you it’s not a ‘hidden meaning’, it’s a subconscious association. That’s a significant difference.

Isn’t there an online autistic spectrum test somewhere?

Its the emperors new clothes guys – this stuff is far less important than you think.

this stuff is far less important than you think

How dare you.

TJ, I think you ought to get in touch with the bigwigs at coke, pepsi, google, facebook, bbc, redbull, and all those other wasteful institutions, and quick mind, before anyone off here steals your insight.
I’m sure they’d be happy to renumerate you handsomely for your information that their money spent on visual/branding identity has been wasted. you could get, i dunno, perhaps 20% of their annual budget savings? 😆

This is a superb debate and it is really opening my eyes to how pointless branding is…

…sorry everyone, I couldn’t find a sarcastic font

There is no intrinsic meaning in one font over another. Non at all.

There quite clearly is to me and I’m not in any way a “graphical” person.

I wouldn’t use a solicitor, accountant or funeral director whose logo was in Comic Sans – would you?

Comics Sans aka School Teachers Font….

this stuff is far less important than you think

So you keep saying but name me a brand that is successful despite not spending any money on branding.

Helvetica

funny pun from Hilter Hipster..

I would say they were an environmentally aware printing firm (and no I don’t recall ever seeing this logo before)

Next?

So you keep saying but name me a brand that is successful despite not spending any money on branding.

yeah, mee too

I would say they were an environmentally aware printing firm (and no I don’t recall ever seeing this logo

I would have said it was water and gas utility trying to portrait a greener image?

Well, the leaf is certainly about ecology and the other images look like water and heat.

So it looks like a firm which recycles old kettles

I would have said it was water and gas utility trying to portrait a greener image?

From the two takers, one was wrong and one was questioning, so logo without background info means nothing, just like the London 2012 logo. The rest I assume didn’t have the cojones to guess. 😈
Electricity.

http://www.iberdrola.es/

Edit: Damn….waaaaay too slow.