TBH none of those kits look like good value. Actually that’s a bit weak- they all look like bloody awful value. The lifeline one’s about £50 worth of tools- decent, usable tools but still. The Birzman looks a nice set but very expensive. Kits are always chancy but these don’t look good at all to me.
(Lifeline has other better options, and as much as I hate On One, the Jobsworth kits are better too. Decathlon’s is alright. All cover the basics at a lower price which is basiclaly what a bike kit should do)
Quite like that roller case, no idea if it’s a good buy but, well, I am now looking at roller cases to see if it is!