Update: Just rebled the system and have prefect near new bitey brakes again. All of you were correct, thanks for the help.
1. Backed off the bite adjustment point all the way on the brake lever (lever furthest point from the handlebar)
2. Put the bike in the stand with the rear caliper at the high point and front wheel touching the ground.
3. Removed rear wheel and brake pads, then pulled the brake level in once all the way to the bar.
4. Reverse bleed whilst tapping the caliper lightly with a small spanner, this dislodged lots of tiny micro bubbles (I think there was some air trapped behind the pistons and this is likely worse on 4 pot systems).
5. Close system and wind bite adjustment point on the lever in. Near instant grab on the brakes, very happy with the end result.