Apple event tomorrow

like the Wacom Cintiq, but way better

I hope it is but thats a pretty big leap to make based on what was shown. For starters the cintiq works with existing desktop applications, i’ve yet to see anything for iOS that I would use in preference to photoshop or illustrator.

Wacom has different styluses so you can pick the type that you feel most comfortable with, apple has ‘pencil’. Now pencil might be great but you’d need to try it to see how it moves across the surface, what the level of friction is like, how well the tilt works.

The big cintiq is a 27″ screen, iPad pro is less than half that.

In it’s favour the iPad pro is portable and half the price, whereas I’ve seen flight cases available for transporting the cintiq.

At the moment for studio use I would still rather have the cintiq, but I certainly wouldn’t buy one until I’d had a good test of both devices.

iPad Pro is going to kill the laptop market below 600 quid, I’m not sure why you would bother with anything else?

Really?

Surface pro 3. Same price, damn near same size, better storage, comes WITH stylus, better freedom of use (don’t like Apples closed way of doing things) and, if the theories are to be believed, more RAM. Also a better front facing camera (but you lose 3MP on the back).

Or, you could get an actual laptop with an actual keyboard with actual upgradable RAM.

There are plenty of reasons not to choose an iPad Pro. In fact I struggle to think why I would choose one in the first place (but accept that I’m not the best person to ask).

Comic made back in June 2012 BTW

Surface Tension

like the Wacom Cintiq, but way better

isn’t the iPad limited to working on 50meg images? and i doubt it runs the whole of photoshop so no good for proper work but great presentation tool and second screen on location using capture1 (tethered camera software) screen is 2732×2048

Highlights then?? & your choice for “best in show”

Erm….

The iPen.

I also accept a lot of the cost of it was to pay for marketing and not R&D and manufacturing.

Annoying as Apple marketing and advertising is, the money spent is dwarfed by what Samsung and Microsoft are spending on such things.

Annoying as Apple marketing and advertising is, the money spent is dwarfed by what Samsung and Microsoft are spending on such things.

Apple is pretty lean as a tech company, but their margins are off the scale! They make something like 98% of all margin for all smart phones, even though they have something like 30% of the smart phone market.

Edit: 92% of all margin from 20% of market
http://www.wsj.com/articles/apples-share-of-smartphone-industrys-profits-soars-to-92-1436727458

Oh, and big tablets are great, in a 2001 style, but using the moniker “Pro” is ridiculous. That goes for both the Apple and the MS toys. Patronising. “Pros” can use all sorts of hardware and software for their work… but adding the “Pro” name to these items is just about convincing consumers that it’s worth spending more on their toy, and making them feel special about themselves.

Yes, Apples margins are off the scale… but their spending on marketing and advertising is still tiny compared to Microsoft and Samsung. Go look at the figures… it’s amazing what those two spend on advertising tablets and phones.

I’ll see if I can dig up some links, not looked for a while:

2013 US advertising spend[/url]

the GDP of Iceland

Galaxy S6 launch

Latest Surface push

Steve Jobs would never have allowed a stylus pencil. Before you know it there’ll be a forward delete.

using the moniker “Pro” is ridiculous. That goes for both the Apple and the MS toys. Patronising.

Likewise “Elite”, for when “Pro” isn’t quite “Pro” enough:

http://www.cad-comic.com/cad/20150617

Have you heard about the Apple fanboi with constipation?

He sat down and worked it out with an iPen.

Coat? Thanks.

Apple is pretty lean as a tech company, but their margins are off the scale! They make something like 98% of all margin for all smart phones, even though they have something like 30% of the smart phone market

And who gets to pay for the margin and Apples profits?
Not an Apple hater btw, I like their stuff but think its a bit overpriced.

Saw the second half of the presentation. Glad to see the updates to Apple TV, the addition of apps is very significant and I like the new remote and although I’m not a user of Siri on phone or iPad I could see myself using it for the TV. I expect to see BBC iPlayer and CurzonHome Cinema apps for example. I have 2 ATV3’s and depending on UK pricing and app releases I might switch one

Phone updates are evolutionary, the improvements to the camera look very impressive. The force touch looks useful. Neither are enough on their own to get me to sell my 6 but I might be tempted to go for a 6S Plus.

Larger iPad will sell well especially to business, I stopped using my work laptop 4 years ago and used an iPad I’d bought myself. This will accelerate the trend. The new model will generate switches from other iPads and given the size of that market now that’s significant for Apple. iPads and Minis getting sold/given away will bring new users into the Apple eco system

@footflaps interesting stats, the competitors can only compete on price and by selling phones at no profit margin they are doomed as other revenues like apps and games they do t have either

The iPad Pro is a bit like that really posh Chromebook thing – lovely tech, but with the wrong software and OS. I’ve got an iPad and it’s great for games and casual web surfing. but I’m typing this on a Surface Pro 3 with BikeCAD, a decent 2D CAD program, Fireworks and my online order credit card system running in other windows.

Can’t do that with the Pro, no matter how big the screen or pretty the keyboard. And the keyboard doesn’t have a touchpad.

Can’t be arsed sitting through the presentation – are existing Apple TVs getting any of the new stuff or are they being left for dead?

Yup, Apple stuff is priced very high, with big margins… but why lower the price to a point where they’d struggle to meet demand, only to then have less of a contingency buffer for when the inevitable lean times come for the company again in the future? Unless you’re dripping with money, then I don’t see the point in buying the latest anything from any tech company; buy “last season’s” at a cut down price instead.

@disco I hear you but they can sell the stuff as fast as they can make it so they are pricing it efficiently. Also second hand value of Apple kit means cost of ownership is arguably less than competitors. I certainly felt that way for laptops, my Microsoft machines used to conk out after 2 years and be worthless whilst a MacBook lasted 7 years and ran pretty much the latest software, phone and iPads you can sell for 60% of purchase price after a year or more

@Graham there was no mention of compatibility with ATV 3 and no press comment so I am guessing not sadly. That would be a pity as a Jailbroken ATV2 can run apps so a 3 could if they opened it up, currently I run apps on phone and send content to ATV. My guess is some of the interface at least will make it over but clearly SiRi cannot work as no mike

@ben I find iPad very useful for work but most of what I do is email, document review and markup (eg with excellent iAnnotate), some report writing, custom secure apps for subscription news and data services. There where many occasions I would sit at my desk and use my iPad even with a desktop computer in front of me. I suppose it depends on what you need but for many people the iPad Pro is enough with occasional desktop use.

That’s disappointing. I was hoping it would get a little love – even if it just opened up the ability to add more streaming services.

@graham let’s see, I see no reason as to why they wouldn’t open up more streaming services and apps. There may be an update when iOS 9 is released.

if they can jailbreak the new appletv and get Kodi running on it then I will definitely get one. I may get one anyway depending on its ability to handle connecting to my NAS.

I’ve not bothered with Plex for ages but if it works on the new apple TV and there is no Kodi then it might make me take the plunge

12″ tablet and stylus? Yep, it’s Apple blazing a trail AGAIN and definitely not copying any other competitor who definitely didn’t do that in March 2014 http://www.techradar.com/reviews/pc-mac/tablets/samsung-galaxy-note-pro-12-2-1210001/review

Love that ‘keyboard cover’ too. What innovation! Oh… http://www.microsoft.com/surface/en-gb/products/surface-pro-3

Good job that no-one associated with Apple ever suggested that a stylus for use on the iPad represented a failure.

http://www.engadget.com/2010/04/08/jobs-if-you-see-a-stylus-or-a-task-manager-they-blew-it/

I may get one anyway depending on its ability to handle connecting to my NAS.

I think the existing Apple TVs can already connect to NAS drives can’t they?

(I don’t have a NAS but I can certainly stream stuff off my PC easily enough)

Funny really when you think about it the Ipad Pro success or not really hangs on others outside of Apple i.e. MS Office, Adobe Photoshop and IBM business software. The game is changing and Apple are starting to look more like a Lenovo and MS are going back to what they always did software.

To me 2015 feels like the tide has changed and MS is now the future again and Apple the past, like the 90’s.

As a lifelong apple fan boy I am quite disappointed by the announcements.

The iPad pro should have been a large tablet but running a full OSX so it could compete with the surface.

Iphones were evolutionary but nothing great. Apple TV is too late to the party and too expensive compared to chromecast etc.

It’s not like there was no good stuff announced – I’m sure I’ll buy the new Apple TV – it’s just that there was little to surprise me. Basically, all the rumours that have been circulating for months have been proved to be true.

The only thing that’s changed is everything

Really?! The Apple marketing machine is losing a lot of credibility for me 😕

MS is now the future again

Yet another new version of Office which is 99,9% the as the last 20 versions and another version of Windows with or without the task bar. Hardly cutting edge stuff….

Hardly cutting edge stuff….

Yes but it just works 😉

Yet another new version of Office which is 99,9% the as the last 20 versions and another version of Windows with or without the task bar. Hardly cutting edge stuff

isn’t that sort of the point. They got it more or less right many years ago which is one of the reasons the vast majority use it.

The same could be said for iPhones. If they were half the price they’d possibly have a similar market share that Windows has in computing.

Office 365 is hardly the same as the last 20 versions. Plus Apple are desperate to get it onto the ipad, because without it they are dead in the water at an enterprise level.

WIn10 is different as it will scale across all platforms.

Apple TV is too late to the party and too expensive compared to chromecast etc.

Source: BBC report

@GrahamS How many of those users will get the new ones and have to shell out more cash and how many will go for the simpler cheaper alternative?

I dunno – but I think underestimating Apple’s marketing power is a mistake.

As is saying it was “too late to the party”.

The first Apple TV was released in 2007.
Chromecast was released in 2013.

isn’t that sort of the point

I’m not knocking Office, I use it most days, but it’s not ‘leading the way’. 99% of features people use on a regular basis haven’t changed in 15 years.

The market for Word Processors etc is a bit like online auctions, it favours one vendor so you have universal compatibility. I wouldn’t say MS got it right first time, they just got big enough market share and managed to squeeze out all the competition at the time. Now it’s just momentum keeping it there.

Apple TV is great, watching somebody trying to find a you tube video with the crap search function and the remote is quite funny.

^^^ I don’t believe that graphic. Do sky, humax, panasonic, youview, etc have 4.3% between them?

I haven’t looked in detail at Apple TV, but what does it allow me to do my Smart TV or Xbox360 can’t?

iPad Pro is going to kill the laptop market below 600 quid, I’m not sure why you would bother with anything else?

Genuine LOL.