Looks good, but I'm suspicious of anything that claims to be that good but has so little detailed information on the website.
Rohloff have a minimum gear ratio to avoid putting too much torque through the hub.
If this has got the gearbox directly on the cranks, it will need to be stronger. With more gears as well, it's unlikely to be lighter.
Why no pictures of the left hand side ?
Why no pictures of the shifter ? Looks like a Rohloff style twistgrip & two cables in that picture above.