On This Day: Christmas Card Throwback 2017

First things first. My sincerest apologies for mentioning the ‘C’ word outside of December, but I have reasons.

Back in November of 2017 – The good o’le days before the world changed – we made a unique Christmas card to send out to various people in the bike industry, as was the stye in those days. These days it seems that this is something of a frowned upon event as we try and save the planet by not posting bits of unnecessary corporate paper. I for one kind of miss them as the alternative e-Card just doesn’t really have the same impact and just feels a bit lazy.

I also miss the photo shoots we used to set up to create them and it was my phone reminding me, unprompted, of this particular shoot that took place on roughly this date six years ago that has inspired this quick Saturday morning article.

christmas card 2017
The shot that got used

So, I present to you the complete shoot. All the shots we took from that time we took over a corner of our local pub to create our Christmas card. I think we were inspired by some listicle of really terrible album covers or something. Anyway, it made me fondly reminisce those times and also giggle a bit. There are a few faces here that are no longer part of the current Singletrack team and we still miss them.

Did we pick the right shot for the card?

Singletrack’s Christmas Card Shoot 2017

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Author Profile Picture
Mark Alker

Singletrack Owner/Publisher

Mark has been riding mountain bikes for over 30 years and co-owns Singletrack, where he's been publisher for 25 years. While his official title might be Managing Director, his actual job description is "whatever needs doing" โ€“ from wrangling finances and keeping the lights on to occasionally remembering to ride bikes for fun rather than just work. He's seen the sport evolve from rigid forks to whatever madness the industry dreams up next, and he's still not entirely sure what "gravel" is. When he's not buried in spreadsheets or chasing late invoices, he's probably thinking about his next ride.

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