The Direct Approach: How the way we buy bikes is changing

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The landscape of bicycle retail is shifting, and there are now an increasing number of companies that only sell direct to the buyers. Some of the most respected brands in the business have moved to selling direct.

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Antony was a latecomer to the joys of riding off-road, and he’s continued to be a late adopter of many of his favourite things, including full suspension, dropper posts, 29ers, and adult responsibility. At some point he decided to compensate for his lack of natural riding talent by organising maintenance days on his local trails. This led, inadvertently, to writing for Singletrack, after one of his online rants about lazy, spoilt mountain bikers who never fix trails was spotted and reprinted on this website during a particularly slow news week. Now based just up the road from the magazine in West Yorkshire, he’s expanded his remit to include reviews and features as well as rants. He’s also moved on from filling holes in the woods to campaigning for changes to the UK’s antiquated land access laws, and probing the relationship between mountain biking and the places we ride. He’s a firm believer in bringing mountain biking to the people, whether that’s through affordable bikes, accessible trails, enabling technology, or supportive networks. He’s also studied sustainable transport, and will happily explain to anyone who’ll listen why the UK is a terrible place for everyday utility cycling, even though it shouldn’t be. If that all sounds a bit worthy, he’s also happy to share tales of rides gone awry, or delicate bike parts burst asunder by ham-fisted maintenance. Because ultimately, there are enough talented professionals in mountain bike journalism, and it needs more rank amateurs.

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