Admittedly, it’s just an excuse to post photos of high-fastening trousers, coordinated headbands, and neon bumbags- but Dakine is holding a contest to find a rider “with a sick style and a wish to ride for [them].” The winning rider will have the chance to be photographed in a professional shoot with Steffi Marth in Alpe d’Huez next June, receive a Dakine product package, and -who knows- maybe set the action sports modeling world alight.
Entrants just need to showcase their steez with a “rad photo or video” uploaded to Facebook with the hashtag #newdakinerider and/or posted to the contest’s Facebook page. Bonus points will be awarded for creativity- so don’t hold back.