Although it’s not actually been officially confirmed yet the interwebs and bookfaces are full of the rumour that top rider Aaron Gwin, formerly of Specialized has signed with direct sales bike manufacturer YT Industries.
Interestingly Gwin has only ever ridden for US based companies and so this liaison with German company YT Industries is a first for him.
Some of his other minor sponsors are TRP Brakes, Onza Tyres, Alpine Star Clothing and HT Pedals, Ethirteen, Renthal, SDG, Motorex, ODI & Cane Creek.
Mark has been riding mountain bikes for over 30 years and co-owns Singletrack, where he's been publisher for 25 years. While his official title might be Managing Director, his actual job description is "whatever needs doing" – from wrangling finances and keeping the lights on to occasionally remembering to ride bikes for fun rather than just work. He's seen the sport evolve from rigid forks to whatever madness the industry dreams up next, and he's still not entirely sure what "gravel" is. When he's not buried in spreadsheets or chasing late invoices, he's probably thinking about his next ride.
Great to see a smaller brand getting such a big name 🙂