It used to be a boutique brand, Santa Cruz, once in the while I'd see a Heckler, or a Superlight, some times a Nomad.
Now, it seems like a hell of a lot of people are riding Santa Cruzes.
I could understand it if they were good value for money, or UK built, or their marketing had been pretty full on and targeted.
They're nice enough looking bikes, but are a lot for what they are.
So... what's going on? Has riding become more popular with big earners/spender in the last 12 months?