The ad is vital to us. Sorry. That’s the price of the website you are typing on. That said the ad is deliberately hobbled by us at 1:24. Which means you should see it once in 24 hours. The agency supplying it would live us to relax that cap. They have a large budget they would gladly send our way but we capped it as tightly as we could anyway to minimise the disruption. But fact is. No ads. No site. The choice at our end is easy.
They sent us another campaign yesterday that they wanted to run at the same time as the Tudor watch campaign. I explained we wouldn’t have two at once. We have compromised by setting these campaigns to run in alternative hours of the day. However after I set the ad live I spotted it was auto playing audio. I have paused that campaign now – at cost to us – while I wait for the agency to fix the audio playing issue.
We think carefully about how the ads work and how the affect your visit to our site carefully. We turn away high paying campaigns often if we think they cross a line. But we need the money to exist. £1.49 makes it all go away for a month.