Will cycling now become the middle class sport for advertisers

Seems as if after this weekend, many advertisers will see the huge and relitively cheap way of advertising their wares, on bikes, cyclists clothes, banners, or just leaving a vehicle parked in view of the cameras and spectators.
Much more than football matches that usually only have advertising on 3 sides of the pitch, the parts the cameras film.

it was like that last weekend and the weekend before that ! and the weekend before that ! infact since i can remember ?

Thats the idea behind advertising ?

I get the feeling, you’re a glass half empty kinda guy, project.

Here’s hoping.

What do you mean ‘will it become’?

I get the feeling, you’re a glass half empty kinda guy, project.

It was full before the evil govvunment cuts, innit comrade?

That was the whole purpose of the tour de france’s creation. Didn’t see many guys racing in plain clothing today, just mobile advertising. Team Sky is not advertising the blue thing that is above your house.

What changed this weekend? Is there more international cycling events coming to the UK?

Dirty Grubby Advertising

Hardly a new thing is it?

Already is.

and also from your OP what has class got to do with it?

I don’t think comparing cycling to football is the best analogy, given what premiere league footballers earn.

In a word, Yes

All ready is/was 🙂

Hopefully for Belkin so they can keep going.

We just need a few Pharma Companies sponsoring, it would round things out quite nicely

Would you approve if Socialist Worker was one of the sponsors?

Amgen Tour of Calafornia[/url]
(they make EPO amongst other things)

Seems as if after this weekend, many advertisers will see the huge and relitively cheap way of advertising their wares, on bikes, cyclists clothes, banners, or just leaving a vehicle parked in view of the cameras and spectators.

I’d dispute the ‘relatively cheap’ price tag you’ve attached to it. Have you seen the budgets these teams commit? I’d imagine getting your logo plastered all over Le Tour, you’d be into World Cup football, or Olympics type money.

We were wondering yesterday, as the 100th liveried Octavia came past, how much money Skoda must chuck at the event? Its got to be way into the tens of millions, minimum!

Do you mean a bit like this?

To be honest, the thing that surprises me is that I have absolutely no idea what 90% of what they are advertising actually is.

😆

Hs anyone ever bought anything (not bike related) because of advertising seen at the Tour or some other bike race etc?

I don’t think I consciously have, though when in France I do tend to go to Carrefour if I need to go to the supermarket so maybe their advertising has had an effect. And we are going to get our hall floor done soon, so I wonder if Quick Step will be getting our business.

I did have some Quick Step laminate flooring, but it took 3 years (and the flooring has now gone) before I made the connection to OPQS… 😳

Hs anyone ever bought anything (not bike related) because of advertising seen at the Tour or some other bike race etc?

yup, i’ve made a conscious decision to go into Rabobank and Credit Agricole, but if i wanted to buy a posh watch i wouldn’t buy a Festina one

i am a little sad though

This is moving on to discuss whether or not advertising / sponsorship actually works? I think we have to conclude that it does, even though we all, individually think we are above it. I guess that the main Tdf sponsors are selling mostly brands that aren’t big in the UK though (Sky being an obvious exception.

the thing that surprises me is that I have absolutely no idea what 90% of what they are advertising actually is.

I was surprised when I found out that ONCE were the Spanish equivalent of the Royal National Institute for the Blind. The jersey logo even included a man with a white stick.

I could never figure out what they were actually selling. Awareness, I suppose.

I guess that the main Tdf sponsors are selling mostly brands that aren’t big in the UK though

Except
BMC
Trek
Cannondale
Belkin
Merida
Garmin
Europcar
Giant
& Shimano

Apart from that nothing applicable to the UK…

I did hire a van from Europecar, partly because of Tommy Voeckler.

To be honest, the thing that surprises me is that I have absolutely no idea what 90% of what they are advertising actually is.

Right lets have a go

Team Sky… Something to do with Game of Thrones
Movistar Team… Spanish Vodafone
Team Katusha… Nope
Tinkoff-Saxo… A bank
Astana Pro Team… Vanity project for Kazahkstan government
Cannondale… Pushbikes
Belkin Pro Cycling Team… Laptop Bag
Omega Pharma – Quick-Step Cycling Team… drugs
AG2R La Mondiale… nope
Garmin Sharp… GPS and Tellies
Team Giant-Shimano… Pushbikes and fishing reels
Lampre-Merida… No idea what Lampre do
FDJ.fr… Nope
Lotto Belisol… Clothing and no idea
BMC Racing Team… More pushbikes
Team Europcar… Car hire
Trek Factory Racing… More pushbikes
Cofidis, Solutions Credits… More banks
Orica GreenEdge… Nope somthing Australian I think
IAM Cycling… Nope
Team NetApp-Endura… Network Storage and cycling shorts

IAM Cycling… Nope

Institute of Advanced Motorists cycling team?

isle a man?

FDJ.fr is the French national lottery. Part of the jersey logo is a four leaf clover.

Isn’t IAM some kind of bank as well?

Edit: Google says – Independent Asset Management. Swiss bank then!

I thought orica made explosives….could be wrong

Orica is an Australian mining company that does explosives and chemicals too, their sponsorship of a cycling team could be seen as a certain amount of greenwashing

McCain Oven Chips were advertising very strongly in the Tour caravan this weekend. I got a little packet of potato seeds thrown into the crowd by a very attractive young lady.

So I’m going to be growing my own chips… SCREW YOU McCAINS! You can’t lure me into your world of convenient-but-not-very-tasty carbohydrate addiction…

Or is this the culinary equivalent of giving E’s to kids to get them hooked before supplying them with the hard stuff??

Kattusha is Russian for Cathy or Katie dunno what they think they advertise though 🙂

AG2R = Private healthcare/pensions
Lotto = Belgian national lottery
Belisol = Double glazing (I think)