Of the current lot…
Trek 1.5, fancied a go at road biking.
Trek Madone 5.2, liked road biking, got a great deal from the lbs, then upgraded to Di2 due to another deal from m a different lbs.
Santa Cruz 5010, rode one at a demo day, decreed that all other manfactures should stop trying, as perfection had been reached.
Santa Cruz Nomad. Ordered on release day, on the strength of how good the 5010 was (I’d been hunting around idly for a bigger travel bike), right place right time. Good call.
Santa Cruz Chameleon. Because I’ve wanted one for as long as my as I’ve ridden bikes.
Specialized fatboy pro, demoed one in whistler, said it was a laugh but I’d never buy one. Lbs got one in stock, had a nagging voice reminding me what a laugh it was. Got a good deal, it’s still a laugh.