^ Not if you’re smart. That site for my wife cost £25 and that is just domain and hosting costs. Free WordPress software, free template with a few adjustments and a free ecommerce plugin.
molgrips – my wife stocks her hats in some wedding accessory places in town. She also sells on etsy – in fact she is down at London Hat Week as part of the etsy stand right now.
She distinguishes herself from the home-craft market by being very good at millinery. She’s had her work looked at by established professionals who have given her that feedback. She did a course at college and was given an award for best student milliner in Glasgow for last year.
Also, prices are high. A bit backward but part of something’s value is its price.
She also emphasises the one off nature of everything, hand sewing and customises every hat and does consultations and fittings with her clients.
Saying that, it isn’t making much money. She’s only been doing it over this winter though, so still early days. TBH she is a good milliner, but the business and sales side isn’t her forte. I help out a bit, but I’m busy working so we can pay the bills! She’s taking on a part time job as well though. Hopefully things will pick up as spring comes in and people start thinking about all the summer weddings – she’s had more orders in the last few weeks than all winter.