I just stumbled upon this and found the thread from searching in Google. My mind is blown, but then I wondered if this is “DWR coating” but available to the consumer market? However reading a bit more suggests there’s some nano magic going on.
It would be great on so many things; 90% of the bike (I wouldn’t want it on my tyres, braking surfaces or drivetrain), tents, hard household surfaces, outside of the car, windows, etc
I think the friction to drivetrain surfaces from shifting etc. would wear it off, also they kind of need the oil to stay lubed/not rust. Sidewalls would be good but I think treads need to be left to do their thing, also again the wear would strip the coating immediately.
OP, have you taken the plunge?