What jfab said, and trek seem to charge too much for their bikes, so would they be much cheaper than the “mainstream” niche manufacturers?
I was thinking recently that trek aren’t so bad, independent, family owned, etc. when I saw this frame I thought, “groovy” (not the groovy who made steel suspension bikes a couple of decades ago, by the way).
Then I was reminded in a post above about fisher and bontrager, then recalled lemond and klein. Then boost and proprietary shocks. Then i recalled the the Koch brother also run an independent, family owned business. I now believe trek’s intentions with this frame are nefarious.