Their kevlars are the best pads I’ve used- not just cheap. That’s Shimano XT and Formula Oro fitment. Life is good, performance is excellent, they outperformed Formula OEM on both grounds and Shimano on performance (but not life).
Breaking them in properly’s absolutely essential though- I ruined a set by thinking they were good to go after a couple of hard stops, since they were producing good power- I just thought they’d bedded in faster than most, but as it turned out they weren’t bedded in at all, it just so happens that unlike most pads they were stopping me hard when barely used. One muddy ride later and I knew better! Never recurred though, I just break them in the same as any other pad even though they don’t feel like they need it.
As far as pads falling apart, I’ve had that from other brands, including Shimano. They’re small, highly stressed components so I suppose it’s not too surprising. Never had it with Superstar, wouldn’t be too shocked if I did though.
OTOH, Fruit can be a right knobber.