Take the Piss all you like Drac, you are certainly adding to the argument and thread.
You asked for opine opinion, you are getting it.
I’m also offering up another business case for you: here we go…
Set up a site, just an Advertising site. A site that holds no content other than Adverts. Charge each other £100 for a 2cm box with advert content in it. Then why not just link that to all the other Advert revenue generator sites and you can pass that £100 around between you. So acting like a Ponzi Scheme, where theres only £100 available and you just send around invoices to all the Advert contributors and gain millions £100…Just like Bernie Madoff did. He just passed around the same initial funds and waited until he had enough revenue then passed that around.
You can all spaff off about how many “clicks” & site impressions & new users had until the Pub opens, all you are in reality doing is targeting the same limited number of people who use the site and make them (by adding this function in) visit a chuffing advert site for Tudor Watches, nice.
You’re all just chasing the same amount of money, passing it to each other and charging each other for it.
And in the real world exploiting the public who because of a design fault in devices, and a human fault in designing thumbs, you get all sorts of miss hit scroll down and page swipes that hopefully catch the fat thumbed or lazy swiper out) and they inadvertently “press” the link and get shifted to another chuffing advert for Women Pants.
Nice business case you have.
I’d say if you’re losing money, cut costs. But I expect this new directive has come from above you in STW towers and you’re being told to Tow the Advert Generator Revenue Party Line like so many other sites are falling into.
Meanwhile the UX is frankly shite.
Thats my opine opinion that you generously offered we oblige you with.