Great opportunity for the likes of Garmin and Wahoo to cut out the middleman by improving their analytics and socials so that more people are just content to look at their rides on Connect etc, alongside providing connectivity for third-party apps.
Strava seems to take quite a high-handed approach to third-party apps, but in the end they are just an app themselves, and they can’t just assume people will stick with them if there is another way to do the things they want.
Obviously the leaderboards are the killer feature, but I increasingly don’t bother looking at segment times (mainly because I’ve been bloody slow for the last couple of years), so won’t be bothering to renew the paid version next year. The app feels a bit stale to me, the routeplanning bit is mediocre, and the endless pointless notifications are irritating.